Arts and Crafts movement, English aesthetic movement of the second half of the 19th century that represented the beginning of a new appreciation of the decorative arts throughout Europe.
By 1860 a vocal minority had become profoundly disturbed by the level to which style, craftsmanship, and public taste had sunk in the wake of the Industrial Revolution and its mass-produced and banal decorative arts.
Among them was the English reformer, poet, and designer William Morris, who, in 1861, founded a firm of interior decorators and manufacturers - Morris, Marshall, Faulkner, and Company (after 1875, Morris and Company) - dedicated to recapturing the spirit and quality of medieval craftsmanship.
William Morris (1834-1896) | English textile designer